Reasons Why Sourcing from Both China and the US/UK is Beneficial for Your Business

Daniel Oluwayomi
May 20, 2026
5 mins, 6 secs

For many Nigerian end-users, there is a deep-seated belief that "China-made" is synonymous with "low quality" or "fake", while "US/UK-made" stands for "original" and "long-lasting". This discrepancy often leads businesses to feel they must choose a side between the supposed “low quality” items from China or stick strictly to the "highly trusted" items from the West to avoid customer complaints.

However, the reality of modern global trade is not based on one market. Many high-end Western brands are actually manufactured in China to the same quality standards found in London or New York. By understanding this, smart businesses can stop viewing these locations as rivals and instead leverage them both to build a more resilient and profitable growth strategy.

1. China: A Market for Growth and Scale-Inspired Sourcing 

Sourcing from China is about maximising your margin on high-demand, everyday items that keep your business cash-flowing.

  • Wholesale Price Advantage: Buying directly from manufacturers on platforms like 1688 or Alibaba allows you to bypass retail markups, often reducing your unit cost by 30-50% compared to Western retail prices.
  • Adaptability for Small Scale: China is uniquely willing to manufacture goods at various price points, sizes and use cases, making it ideal for the "mini-importation" model, where you can start with small capital and test the market.
  • Innovation in Affordable Tech: China leads in high-demand sectors for Nigeria, such as solar energy solutions and small-scale industrial machinery (like sealing or packaging machines), which are essential for growing local businesses.

2. US/UK: A Market for Premium, Brand-Defining Sourcing 

While China drives volume, sourcing from the US and UK provides your business with "Brand Authority" and long-term customer loyalty.

  • Guaranteed Authenticity: For sensitive items like skincare, dietary supplements, and baby products, consumers pay a premium for "UK-Original" or "US-Spec" goods to avoid counterfeit concerns.
  • The Power of the Pre-Owned Market: There is a massive, trusted market for "UK-used" or "US-used" high-end gadgets (like iPhones and MacBooks). These items allow you to offer premium performance at a more accessible price point than brand-new units while maintaining high-quality standards.
  • Stricter Safety Standards: Products destined for the Western market must pass rigorous safety and durability tests (such as CE or UL certifications), making them the go-to for corporate clients and high-end consumers. 'CE' stands for 'Conformité Européenne' – a certification used in the European Economic Area (EEA), while 'UL' stands for 'Underwriters Laboratories' – a certification from a US-based safety organisation.

A dual-sourcing strategy acts as a safety net for your business against localised economic risks.

  • Currency & Shipping Resilience: Global events can cause shipping delays or currency spikes in one region. Having supply lines in both the East and West ensures your shelves stay full even if one route faces a bottleneck.
  • Balanced Inventory: You can use China to stock high-margin, fast-moving items (like fashion accessories and generic tech) while using the US/UK for high-value "on-demand" luxury or health products that build your reputation.

How to Ship from the US, UK and China to Nigeria Through Fez

It’s so easy to ship from the US, UK and China to Nigeria with Fez. It’s no longer a stress like before. 

Before your item gets to us, here are the first things to do:  

Depending on what you are buying, you would want to start by searching for the item, the available vendors or retailers in the location you are buying from that sell what you want to buy. You also want to check the cost. This will help you determine whether you are going ahead or not. It is so simple to find these details – just check online for what you want to get.

After finding retailers that sell what you want to get and you have ascertained the amount, the next step is to go ahead and order your item on their platform (website) or app.

The next steps are where Fez comes in.

China - Nigeria

On your vendor's platform, app or website, fill out the space for shipping or the recipient's section as follows:

Name: YOUR NAME - FEZ

Phone number: 15918828905 / 07031126260

IKEJA WAREHOUSE

Our China Office Address:

In English: D009-D010, Yingfu Commercial Trade City, Guangyuan West Road, Yuexiu District, Guangzhou

In Chinese: 广州市越秀区广园西路盈富商贸城D009-D010档

Contact: 15918828905

If there is a space for an additional note, have them include *'IKEJA WAREHOUSE'* on the package. 

When an express tracking number has been provided by your vendor, please proceed to book on our platform

US - Nigeria

Step 1: Use the Fez Delivery office address as the destination or drop-off location. 

Here is the Fez Delivery US Address: 8801 Wallisville Rd, Suite B, Houston, TX 77029, USA. 

By using this address at check-out, you are telling the seller of your order to deliver the item to the Fez Delivery office.


Another way to get your package from the retailer to our US office is to ask a friend or family member over there to drop the item off at our office. This is for those who have a relative or friend in the US.

Address: 8801 Wallisville Rd, Suite B, Houston, TX 77029, USA. Tel: +1 (234) 804-8499

Please always tag your package with "Your Name - Fez Delivery".

Step 2: Download the Fez app or log into the website to create an order (include your order number if you shopped from an online store).


Step 3: Once your order is received at our US address, you will be required to make payment.

The minimum weight is 5kg or 11lb, and it costs $4.55/lb or $9.96/kg.

⚠️ Heads up!

Items containing rechargeable batteries fall under Dangerous Goods (DG) and attract a £40 per-unit fee. Regular shipping charges don't apply here.

We ship every weekend, and delivery takes 7 - 14 working days to Lagos.

UK - Nigeria

Step 1: Use our address at checkout when ordering online or have a friend or family member send it to our UK address.

Address:

149 - 153 Farnham Road, Berkshire, Slough, SL14XP

‪+44 7823 396688‬

Please always fill out on your vendor's website with *"Your Name - FEZ"*. If you have the items with you, please tag the package with *Your name - FEZ*

Please note that if the package is not properly tagged, the receptionist at our storage warehouse will not be able to receive it.


Step 2: Create an order on the website (include your order number if you shopped from an online store): https://web.fezdelivery.co/import

Step 3: Once your order is received at our UK address, you will be required to make payment.

The minimum weight is 5kg, and it costs £5.30 per kg. This is exclusive of tax. We ship every weekend, and delivery takes 7-10 working days to Nigeria. Kindly note that the deadline for shipments to get to our office is 4 pm on Thursday.

The Role of a Strategic Delivery Partner

Ultimately, the bridge between these two worlds is your logistics partner. Having a delivery partner with a strategic base in the US/UK and China is the key to unlocking this dual-sourcing potential. Such a partner serves as your local eye in each region, offering warehousing and consolidation in China, alongside secure import channels from the US/UK to Nigeria for high-value goods. Fez is that kind of partner that meets these criteria. 

By leveraging a single partner with a global footprint like Fez Delivery, businesses can seamlessly switch between sourcing hubs based on market demand, ensuring they capture the best of both worlds and still enjoy safe and trusted shipping from either region to Nigeria.

Call 02017003077 or email us at support@fezdelivery.co today for a smooth delivery channel from the US, UK and China to Nigeria.